The Brave Ad World Halloween Special is here, but don't expect too much Halloween...

This week’s headlines: Instagram Lays Groundwork for Live Streaming, Facebook Unrolls Filters, and Twitter Reports Q3 Earnings and Shuts Down Vine.

The week’s news quick hits: Facebook Relaxes Content Policy, PayPal Becomes Payment Option on Messenger, Rewarded Video Becomes Available Across MoPub Marketplace, and Facebook Tests “Masks." 

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