What Advertisers Can Learn from Facebook Continuing to Up Its Game

in ,

Facebook is annoying. It’s everywhere. Everyone uses it. It’s not hip. It’s not cool. It’s the utility of the web, and… it’s killing it. Every time I hear Facebook’s quarterly earnings reports, it never ceases to amaze me how well it’s performing and beating expectations. Now, Facebook’s valuation is still very high, and it has work to do to justify this valuation, hence investing in some commerce solutions, but Facebook has put itself at a level above all others when it comes to delivering a valuable social experience for all parties: brands, users and Facebook shareholders.

Read More

Things I’ve Learned from Lately #74

in

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: The Future of Data-Centric Business,  Reaching the Mobile College Student, The Constant Threat of Cyber Attacks, The Viability of Email Lists and Facebook's Strengthening Ad Business.

Read More

Brave Ad World - Episode 46

in

Episode 46 of Brave Ad World is ready to download, and this week Kevin and I covered a lot.

This week we discuss: Google+ Gets Brand Pages, Groupon Unveils Personalization Features, Facebook News Feed Gets Updated… Again and Facebook Gets Close to a Privacy Settlement with the FTC.

We also wrap up with the week's quick hits, which include: Barnes and Noble Launches the Nook Tablet, Disney and YouTube Partner for Original Content, Adobe Abandons Mobile Flash, Google+ is Made Up of Dudes, Google Image Search Gets the +1 Button and LinkedIn Launches a Group Statistics Dashboard.

It's a full week of content! Find it on iTunes or in the podcast section to add it to your preferred podcast player.

We're always excited to hear what you think, so leave a comment, find us on Twitter or send us an email to braveadworld [at] gmail [dot] com.

Have a great week!