Things I’ve Learned from Lately #74

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

The Future of Data-Centric Business - In this Forbes piece, Haydn Shaughnessy writes about how Facebook and Google are preparing for a more data-sensitive user base that is more mobile-centric than ever.

Reaching the Mobile College Student - Mobile Marketer shares what it takes to reach college students through their mobile devices, a struggle many brands face and want to overcome. After all, mobile phones are with them from when the alarms go off to when they go to bed.The article highlights some winning executions around shareable content that is short.

The Constant Threat of Cyber Attacks - Gizmodo shares an incredible interactive map that shows cyber attacks that are occurring around the wold in real time.

The Viability of Email Lists - Tom Cross writes in this TechCrunch piece about the closure of security mailing list, Full Disclosure, and what it means for the future of lists, especially after it relaunched shortly after its shutdown. Cross argues that centrality, moderation and the permanence of lists secure their future, even with the rise of social networks.

Facebook's Strengthening Ad Business - CNET evaluates an Adobe report that reveals positive trends for marketers leveraging Facebook. Clicks on ads are up 70% over last year and impressions are up 40%. Th report shows positive trends for Facebook and encouraging results for advertisers.