Facebook is annoying. It’s everywhere. Everyone uses it. It’s not hip. It’s not cool. It’s the utility of the web, and… it’s killing it. Every time I hear Facebook’s quarterly earnings reports, it never ceases to amaze me how well it’s performing and beating expectations. Now, Facebook’s valuation is still very high, and it has work to do to justify this valuation, hence investing in some commerce solutions, but Facebook has put itself at a level above all others when it comes to delivering a valuable social experience for all parties: brands, users and Facebook shareholders.