Social Appification
We Are Social released some findings from a report on social media use around Asia. One of the report’s biggest findings is around the growing adoption of mobile chat or group messaging applications.
Group messaging apps allow users to send messages back-and-forth between groups of friends or coworkers or people with a shared interest. For example, I can set up a private group chat between my former college roommates to stay in touch instead of connecting with them on a network like Facebook. It’s a private, niche community of only my friends communicating as needed using text, photos, videos and even digital art called stickers.
Instead of Facebook dominating the Asian market, apps including KakaoTalk and Line have more users than both Facebook and microblogs. There’s also WeChat, which has 15% more users in Asia than Facebook.
This is important. Asia often offers a glimpse into what we can expect to see in the United States. Many countries in Asia typically see faster adoption rates among consumers when it comes to digital technology and social networking behavior than we see in the United States. With that in mind, these findings matter, whether you’re a global, national or local business.
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