Snapchat is no longer a company. Now, it’s just a product owned by the newly announced company Snap Inc. That’s right. Snapchat changed its name, launched a new company and introduced the first of perhaps many hardware products.
“Now that we are developing other products…we need a name that goes just beyond one product—but doesn’t lose the familiarity and fun of our team and brand,” explained Snap CEO Evan Spiegel.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Facebook Removes Bing Search Results, Facebook’s Redesigned Right-Hand Ads Show Potential, Instagram Adds New Filters and Facebook Auto-Enhances Images, Leaked Emails Reveal Snapchat Plans, Vessel Launches to Compete with YouTube and Pinterest Launches Full Rollout of Ads.
The week’s news quick hits: Foursquare Launches iPad App, Twitter Introduces New Mobile Targeting Options, Pinterest Allows Users to Edit Multiple Pins, Twitter Updates Digits API, Facebook’s Rooms App Gets Explore Button, Facebook Testing “Sell Something” Button for Groups, Reddit Announces Reddit Notes, Facebook Releases Stickered, Twitter Analytics Come to iOS, Facebook Testing Featured Videos on Pages and Twitter Launches While You Were Away Recap.
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