The Race to Social Commerce
Social storefronts were once declared dead. Advertisers selling their wares through Facebook tabs found that they flopped and instead shut down their efforts. Now, it appears social commerce is making a comeback in a very big way.
The social battleground has been focused on TV as Twitter and Facebook go back-and-forth with each arguing that its platform is the place where social TV conversations are taking place and where the opportunity for advertisers and networks to engage TV audiences is ripest. However, the more interesting battleground may be in which platform can become the leader when it comes to commerce.
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