Setting Social's Holiday Expectations
It happens every year. Black Friday passes by and the headline 'Social Media Doesn't Drive Sales' gains traction across the industry, but I'm not here to argue with this finding. It's true.
Read MoreListening for Opportunity
The holidays are here, and while everyone else is focused on being thankful and good will toward men, the stakes for retailers have never been higher. Every business is doing everything it can to get the sale: extending hours, slashing prices and even staying open on holidays But the battleground is becoming more than just discounts and availability. The battle is taking place online.
Read MoreBrave Ad World - Episode 48
Thanksgiving has passed in the U.S., and Episode 48 of Brave Ad World is waiting as you come out of the food coma.
This week’s headlines: Facebook Adds Sponsored Stories to the Ticker, Cyberbaiting Becoming a Bitter Reality for Teachers and YouTube Gets Disney Movies.
The week’s news quick hits cover: Spotify’s Mysterious Annoucement, Zynga Launches Castleville, Google+ Further Intergates the +1 Button, Klout Adds Google+, President Obama Joins Google+ and Online Black Friday Sales Break Records.
You can find it on iTunes or in the podcast section to add it to your preferred podcast player.
Reach out and let us know your thoughts. Leave a comment, find us on Twitter or send us an email to braveadworld [at] gmail [dot] com.