This week we got even more evidence of how much the social (and digital for that matter) landscape is changing. eMarketer released their predictions for time spent by users across Facebook, Instagram and Snapchat. The findings aren’t all that surprising given the latest trends, but the implications could be interesting.
2019 is already off to rough start when it comes to trust. Users found out a bug in FaceTime could let others eavesdrop on their conversations and even allow third parties to activate their cameras without permission. Facebook and Google faced record fines for privacy violations. Mark Zuckerberg took to the Wall Street Journal to pen an op-ed defending his company’s privacy practices.
It’s no wonder that 1 in 5 people believe “the system” is working for them, and 73% worry misinformation is being used as a weapon, according to Edelman’s latest Trust Barometer. People have naturally grown more skeptical of the world around them, and organizations that have asked for their information have abused it.
What about this larger trend? A generation that never uses Facebook would be almost unfathomable in today’s marketing landscape that’s dominated by the likes of Google and Facebook, but that may be the future.
Today, Americans are consuming about 12 hours of media every day, and the time spent between traditional versus digital media is surprisingly even. 6 hours are spent with traditional media, and 6.25 hours are spent with digital media.
That’s where things start to get interesting.
Facebook is not in a great place right now. Financially, the platform’s doing fine… better than fine. But outside of the dollars and cents, Facebook’s having trouble. What started as a series of measurement miscalculations evolved into the discovery that Facebook served a tool used by foreign entities to influence the voting populace in the most recent Presidential election. Now, the most recent revelation revealed that Cambridge Analytica misused user data in an effort to elect Donald Trump.
Needless to say, it’s been an onslaught of bad news for Facebook, and it already wasn’t doing well. Many of its users don’t like the platform, and it’s not viewed as trustworthy. In fact, trust has been cited as a primary factor for not using the platform. The recent news only justifies that feeling.
Facebook being for the olds has been an all too familiar narrative, and this week that narrative had no reason of going anywhere.