2019 is already off to rough start when it comes to trust. Users found out a bug in FaceTime could let others eavesdrop on their conversations and even allow third parties to activate their cameras without permission. Facebook and Google faced record fines for privacy violations. Mark Zuckerberg took to the Wall Street Journal to pen an op-ed defending his company’s privacy practices.
It’s no wonder that 1 in 5 people believe “the system” is working for them, and 73% worry misinformation is being used as a weapon, according to Edelman’s latest Trust Barometer. People have naturally grown more skeptical of the world around them, and organizations that have asked for their information have abused it.