Getting Users to Stick
Facebook is currently testing a second News Feed. Yes, as if we needed more feeds, Facebook’s looking for this second feed to serve content it thinks you might be interested in. The goal of the test is to see if users are interested in a “complementary feed of popular articles, videos, and photos, customized for each person based on content that might be interesting to them.” In other words, Facebook wants to give you content you may not have opted into, but it thinks you’d enjoy based on your behavior.
It’s all in the name of keeping you on the platform and not going anywhere else.
Read More