Brave Ad World - Episode 159

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Episode 159 of the Brave Ad World Podcast is here, and it's full of the biggest stories digital and social media marketing stories of the week.

This week’s headlines: Facebook Developing Snapchat Competitor, Twitter Backs Out of SoundCloud Acquisition, Pinterest Opens Up Business Platform to Developers, Facebook Launches Update to Mobile Apps that Listens to Surroundings and YouTube Working on Deal to Acquire Twitch.

The week’s news quick hits: Google Releases Hangouts Extension for Outlook, Facebook Introduces 'Ask' Button for Relationship Statuses, Facebook Expands Video Ads Outside the United States, LinkedIn Launches "How You Rank" Feature, Facebook Helps Users with Privacy Settings and Restaurants Can Now Add Menus to Facebook Pages.

Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.

Most Critical Need for Social Media Success: Leadership Support

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Social media marketing has been heralded as a critical need for any business to succeed today, and it's been dismissed as yet another distraction that is unable to deliver tangible results. The truth is social media is critical, but success is often squandered by a lack of resources and organizational commitment. The potential for social media marketing is only limited by the organization itself, and there's one common factor that can lead to success or to failure: leadership support.

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