Instagram Stories are here, and you may not be that excited for them because they kind of already existed on Snapchat as Snapchat Stories. Just like Snapchat Stories, Instagram Stories allow users to create video and photo slideshows that disappear after 24 hours. And again much like Snapchat, users can add emojis, text and even drawings to the images in their stories. It’s a blatant copy and paste from Snapchat to Instagram, which Instagram’s Kevin Systrom freely admits. That doesn’t really matter though, especially when you consider the implications for marketers.