This Week in Social (Week of September 21)

September 27, 2015 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Expands Instant Articles, Facebook Launches 360-Degree Videos and Pinterest Gives API Access to Developers.

The week’s news quick hits: Instagram Hits 400 Million User Mark, Facebook Starts Rolling Out Page Updates and Twitter Experimenting with Polls.

Embracing Frankenstein

November 12, 2013 by Taylor Wiegert in Optimization, Strategy

Frankenstein has gotten a bad wrap, especially in the marketing world. It's often used to describe marketing initiatives that are made up of cobbled-together tactics with no strategic guidance. That is wrong, but the idea of taking things to make something new. That kind of Frankenstein can be very powerful.