Why Facebook Chasing Snapchat Strategy is Working
Facebook has not been shy about taking more than a bit of inspiration from Snapchat. It’s tested a Snapchat clone called “Messenger Day” that allowed users to share photos and videos with friends with filters and stickers added to them. It launched Instagram Stories, which are live compilations of content that disappear after 24 hours on Instagram—a carbon copy of Snapchat Stories. Most recently, it started allowing users to send ephemeral Direct Messages to close friends. Sound familiar?
Read More