What Brands Can Learn from Social's Most Engaging Accounts
Axios recently published a breakdown of the top social networks, including Facebook, Instagram and Twitter, and their most engaged with accounts. The analysis is interesting for a couple of reasons. First, it shows just how different each of these platforms is in terms of user expectations and the value they get. Second, it points to opportunities for brands to think about how they can get more out of each platform in terms of not only reaching their audiences but engaging them as well.
People are clearly going to Facebook, Instagram and Twitter for different reasons, and marketers can use those reasons to make the most out of their presences on each platform.
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