All Aboard the Real-Time Video Hype Train… Or Not
Real-time video is the hot topic on the social media marketing hype train. Publications are writing about it, pundits are pontificating about it and everyone’s asking the question: Periscope or Meerkat?
It’s easy to get platform tunnel vision when new technology makes its way onto the scene, and marketers find themselves asking what platform they need to be on. The answer shouldn’t be what platform. The answer lies in whether or not the technology makes sense for the brand in the first place.
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