The Rise of Casual Activism
There’s no doubt you saw many of your Facebook friends and fellow Twitter users make changes to their avatars last week as the Supreme Court heard arguments around Proposition 8 and marriage equality. The Human Rights Campaign (HRC) launched an initiative that went viral encouraging people to change their avatars on social networks to a red equal sign to show their support for marriage equality. The effort caught fire and was undoubtedly a success based on HRC’s objectives, but this kind of movement points to a greater trend.
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