“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

Zuckerberg’s VR Future - Mark Zuckerberg is no stranger to having big visions, and this piece from Wired looks at where he wants to take virtual reality. A couple of years ago, his vision would have seemed extremely far off, but thanks to other tech giants jumping into the mix, we may be closer than once thought.

The Future is in Messaging - This piece on Medium looks at the growing rise of messaging apps, and it proposes that “as mobile messaging overtakes social networking, emojis and bots will be two crucial mediums used to engage with consumers on mobile.” The piece looks at how brands can use emojis to be part of a conversation.

Google: The Best Kind of Poll? - The Presidential Primaries are in full swing, and all we hear about are polls. But according to this piece in The New York Times, Google may know who won the primaries before anyone else.

So Much for the Great Equalizer - The Internet’s supposed to even the playing field, but as the competition heats up, this piece on Medium argues, it may be rigged.