This week’s headlines: Facebook Testing for Launch of Promoted Animated Masks, Pinterest Rolls Out New Search Product, Snapchat Makes Ad Buying Easier, Facebook Launching Video App, Instagram Testing Multi-Photo Albums and Snap Inc. Files for IPO.

The week’s news quick hits: Twitch Breaks E-Sports Record, Walmart Offers Free Two-Day Shipping to Compete with Amazon, Apple Breaks iPhone Sales Record, Twitter Testing Video View Counts, Measurement Companies Partner with Facebook, Google Launches Fast-Loading Ads with Cloudflare, Lego Launches Social Network for Kids, Snapcodes Can Be Created for Any Website, Facebook Algorithm Takes Additional Steps to Bury Fake News and Snapchat Lenses May Expand to Work on Landscapes.