This week’s headlines: Facebook Testing for Launch of Promoted Animated Masks, Pinterest Rolls Out New Search Product, Snapchat Makes Ad Buying Easier, Facebook Launching Video App, Instagram Testing Multi-Photo Albums and Snap Inc. Files for IPO.

The week’s news quick hits: Twitch Breaks E-Sports Record, Walmart Offers Free Two-Day Shipping to Compete with Amazon, Apple Breaks iPhone Sales Record, Twitter Testing Video View Counts, Measurement Companies Partner with Facebook, Google Launches Fast-Loading Ads with Cloudflare, Lego Launches Social Network for Kids, Snapcodes Can Be Created for Any Website, Facebook Algorithm Takes Additional Steps to Bury Fake News and Snapchat Lenses May Expand to Work on Landscapes.

This week’s headlines: Facebook Diminishes Ad Blocker Effectiveness While Giving Users More Advertising Control, Twitter Expands Moments, Facebook Upgrades 360-Degree Videos, Twitter Launches Promoted Stickers, Google’s Duo App Takes on Video Chat, Pinterest Launches Promoted Video and Twitter Expands Abuse Controls to All Users .

The week’s news quick hits: Hulu Ending Ad-Supported Free Service for Subscription Model, Instagram Testing Saved Drafts Feature, Facebook Highlights Most Informative Stories in Algorithm Update, Microsoft Acquires Beam, Pinterest Allows Brands to Bid on CPM Campaigns, Instagram Updates Stories with Zoom, Twitter Seeking Live Streaming Deal with Apple TV, Facebook Updates Messenger Bot Response Requirements, Snapchat Acquires Vurb, Instagram Launches Live Events Channel, Facebook Carousel Ads Can Now Include Ten Images and Facebook Launches New App Called Lifestage.