Go Small or Go Home... The Power of Niche Networks
A reach mentality has focused marketers' attention and investment on the biggest social networks out there. More than 1 billion users makes Facebook a prime opportunity. Twitter is all over TV and has great awareness. And we're constantly reading about the power of Pinterest for driving users to retailer websites. These are all incredible platforms, but what about Untappd, Nextdoor or even ParentsConnect?
The social web is rich with countless niche networks like these that are devoted to a passion or single segment of the population. They don’t have massive numbers, but they offer significant benefits and reasons for marketers to pay attention.
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