Are You Giving Your Followers What They Want?
It should go without saying, but people join different social networks for different reasons and fulfillment. A new report from IPG Media Lab found that 52% of people who use social platforms are present on multiple networks, and 73% of them maintain a presence on three or more networks. Why? According to 72% of them, "certain platforms are better suited to different interests," and 60% say they "connect with different types of people, media and brands on different platforms."
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