Getting Closer to an Ad Measurement Magic Bullet
Google was recently granted a patent for what it calls "pay-per-gaze" advertising that will, if created, charge advertisers if a user looks at an ad (online or offline) while wearing Google Glass. The patent would allow Google to collect analytical data, such as how long they viewed the ad and emotional response, and then charge advertisers for that data. There's no guarantee any of this will become a reality, but the premise is fascinating.
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