Is First Mover's Advantage Worth It?
Yo, an app created to allow users to easily send 'Yo' messages back-and-forth, essentially came out nowhere. Within one week it earned 500,000 users who sent 4 million 'Yos' to each other. It also became one of the top apps in the iTunes App Store, earning the attention of countless media outlets ranging from tech reporters to Stephen Colbert. Say what you will about Yo's long-term viability. It serves as just one example of the dizzying world of social media and digital marketing.
Marketers already have no shortage of options when it comes to selecting where their time, money and efforts will be devoted, but this becomes especially challenging in a landscape with new options emerging constantly.
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