“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
A World Designed for Youth - We live in a world that caters to young people, according to the author of Design of Everyday Things and former Apple VP Don Norman. He wrote the “industry bible” on design, he’s 83 and he feels design has failed the elderly.
A Defense for Tech - It’s easy to be down on tech at this moment (there are new reasons every day), but you can’t argue that it doesn’t have its upsides. This piece balances out the dark side of tech with perspective on the light side.
Approach Advertising Like We’re On Earth - Creativity still has a place because we’re on Earth, not the planet Vulcan. This piece in AdWeek is a call for advertisers and marketers alike to balance objectivity with creativity.
Simmer Twitter - Twitter is just an angry place and Twitter knows it, which his why it’s taking efforts to get everyone to just calm down a bit.
A Call to Slow Down in the Age of Speed - Need some inspiration? Go for a walk. It may unlock the nugget you’ve been searching for.