This week’s headlines: Google Introduces Parent Company Alphabet, Twitter Removes Character Limit from Direct Messages, Facebook Testing News App and Twitter Launches Twitter Audience Platform.

The week’s news quick hits: Twitter and the NFL Extend Partnership, Facebook Brings More Features to Audience Network, Twitter Makes Full Archive Search API Available, Periscope Hits 10 Million User Mark, Facebook Providing Cover Photo Options for Events, Foursquare Reveals Updated User Numbers and LinkedIn Launches LookUp.