This week’s headlines: Attention Focuses on Ello, Facebook Introduces Atlas at Advertising Week, Twitter Working on New Platform for Developers and Facebook Introduces New Research Guidelines.

The week’s news quick hits: Google Introduces New Mobile Ad Units, Hong Kong Protesters Turn to FireChat, Reddit Gets New Round of Funding and Plans to Give Back to Community, LinkedIn Updates Pulse, Facebook Making Changes to Real-Name Policy Following Controversy and LinkedIn Launches Slideshare App.