This week’s headlines: Snapchat Launching Self-Serve Snap Ads, Facebook F8 is All About the Camera, AR and VR, Facebook Sets Sights Beyond Its Core and Snapchat Launches World Lenses.

The week’s news quick hits: Instagram Launches Collections, Steve Balmer Re-Emerges with New Organization Focused on Government Spending, Tumblr Launches Cabana, F8 Includes Updates to Facebook Analytics, Twitter Launches In-Stream Video Ads and Google Developing Browser with Ad Blocking Built In.