This week’s headlines: App-Install Ads Coming to Snapchat, Snapchat Lets Users Create Their Own Geofilters, Google Removing Right Rail Ads for Desktop and Facebook Launches Reactions.

The week’s news quick hits: Facebook Announces VR Team, Facebook Launches Birthday Videos, Foursquare Launches Attribution Powered by Foursquare, Instagram has 200,000 Advertisers, Facebook Canvas Launches and Nielsen to Measure Snapchat Video Ads.