How Tinder Gamed Engagement
Interacting with brands is not at the top of anyone’s to-do list, which means the bar for engagement is getting higher each and every day. That’s why I love what Tinder has done with Swipe Night.
Tinder launched an interactive, choose-your-own-adventure gaming experience to give users yet another reason to open Tinder and engage with the app. The experience is called Swipe Night, and it invites users the chance to choose how a story unfolds, and the ultimate payoff is the choices they make in this story are factored into their profiles. Interacting with this game helps the app give users better dating recommendations.
Read More