Listen with Action in Mind
It’s not new. It’s not sexy. It’s not the hottest trend, but it is incredibly useful and offers limitless potential. I’m talking about social listening. It’s been on the radar of brands almost since the advent of social media marketing, and over the years tools have advanced and marketers have grown more sophisticated. Still, the opportunities are often overlooked and the fact that we can tap into social conversations for insights at any given moment is taken for granted.
Social listening isn’t a one-and-done exercise that should be checked off on a list of “social media best practices.” It should be part of an ongoing process informing every aspect of the brand.
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