Bundling Expertise in the New Social Age
Community management isn't what it used to be. The skills of posting content, responding to questions and inciting conversation are still critical and at the heart of any social media marketing program, but these skills somehow seem quaint by today's standards.
Marketers are now challenged with delivering compelling creative content that stops people in their tracks, while simultaneously monitoring how content is performing and then allocating dollars to boost performance. This is a far cry from what community management used to mean.
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