Could Foursquare Create a Ubiquitous Loyalty Program?
Foursquare has recently taken steps to become more than a social check-in service by making venue reviews more prominent, allowing non-Foursquare users to access information to make a decision on which business to visit and using check-ins to inform its Explore feature, which allows people to see which nearby businesses are worth checking out. Foursquare has its sights set on being more than a platform for mayorships and earning points for checking-in.
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