Becoming a Fan to Learn from the Competition
Businesses do everything they can to not show their cards, do the unexpected and catch the competition off-guard, but there is one space in which competitors do let down their guards down just a bit, social media. They have to. The environment demands a level of transparency, and they don't control the message--people do, so it's surprising how many marketers aren't following their competitors online and are instead focusing on their own brands almost exclusively.
Following the competition and tracking their actions allows any brand to identify opportunities to zig where the competition zags, fill in gaps that the competitor hasn't jumped on yet and avoid mistakes competitors have already made. Our competitors can teach us a lot.
Read More