When a Share Leads to Substance
This week Twitter co-founders Ev Williams and Biz Stone launched a new link-sharing site called Potluck in an effort to get the majority of internet users who don’t share to speak out by sharing links with friends.
What makes Potluck different is that you see links shared by others on the service, but you don’t see who shared them until you actually click through to view the content. The intention is to make sharing less stressful and to put the focus on content being shared and not the person sharing it. In most cases only people who are interested in discussing a piece of content will ever know who shared it, and they’ll be of the same mind.
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