“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Extremism Isn’t a Moderation Challenge - Platforms have framed up the conversation around extremist content shared by users as a moderation challenge, but that may not be the right question to act. In fact, it might be too small of a question.
Helicopter Influencing - I’ve heard of kid influencers online unboxing toys and sharing their favorite finds, but there’s a new extreme influencer behavior out there. It's parents turning their infants into online influencers sporting everything from shoes to clothes.
How a Children’s Character Became a Fashion Icon - Mickey Mouse is everywhere, and none of us bats an eye. But when you think about it, the Disney mascot for children has found his way into adult fashion in significant ways. Isn’t that kind of strange? He's plastered on products from Apple, Gucci, Maybelline and many others, and as a society, we’re okay with that. This is why. No matter how old you get, a yearning for positivity and innocence are things you can’t grow out of.
The Black Market of Trader Joe’s - Trader Joe’s has a cult following that goes to extremes to get its products—extremes that go so far as to support a black market.