Things I’ve Learned from Lately #178
“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
You’re Being Watched When You Watch - It’s no secret that viewership data is valuable, and streaming services are the keepers of this new trove of data. It’s a “digital daisy chain of data-gathering on viewers” that connects what users watch, what they don’t watch and where their attention is going. After reading this, it’s clear, the next round of data concerns will move past what we browse to what we watch.
Small Town Big Business - The Verge has this story about the town of Roundup, Montana. It could be any small town in America, but this small town plays a critical role in Amazon’s supply chain.
Pop Goes the Retail - Retail’s certainly not what it used to be; pop-up shops are. This is why the future of retail might be here today and gone tomorrow.