Things I’ve Learned from Lately #132
“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
The Rise and (Possible) Fall of Influencer Marketing - More marketers than ever are turning to influencers to help carry their messages, but is an over saturation of influencer marketing going to be its downfall?
Making T&C’s Fun - Terms and conditions are no fun, but what if they were put in the form of a comic book? They’re actually kind of entertaining. This is a great example of improving user experience to elicit a particular action, which is reading in this case.
Number Crunching a Murderer - Algorithms are powerful, and they’re used for a lot more than figuring out what to show you in your News Feed. This is the story of an algorithm that is being developed to track down serial killers.
Bots to Cyborgs - This piece looks at how some political Twitter accounts aren’t bot and they aren’t human. They’re cyborgs in that they “mix human creativity and initiative with a computer’s relentless speed."