Things I’ve Learned from Lately #143
“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
How Facebook Got Out the Vote - There’s no question whether or not social media played a role in the 2016 Presidential Election, but the role it played is only starting to be understood. 60 Minutes interviewed Brad Parscale, the Trump campaign digital director, on the role Facebook served in targeting voters.
No One Home Means No Problem - It’s a great time to be a customer as retailers are bending over backwards to be more and more convenient. Now, it appears Amazon is looking to find more ways to get packages to customers, including using smart locks to leave packages in customers’ care trunks. At what point does this get creepy?
Transparency’s Absence - The New York Times media columnist looks at the hypocrisy of digital platforms touting “transparency” but not backing it up with action. Transparency is a nice word, but in the digital world, it’s the exception rather than the rule.
Disrupters Become the Disrupted - Silicon Valley has undergone a shift. What was once ruled by startups in search for the next big thing is now ruled by giant corporations looking to maintain the status quo. “We live in a new world now, and it favors the big, not the small,” according to this piece from TechCrunch.
Dating Data - Dating has changed… a lot. And it shows no signs of slowing down. With the influx of technology, dating’s becoming far less emotional and much more analytical. Welcome to the world of algorithm-driven relationships.