“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

What NPR Learned About Going Live on Facebook - NPR has been a pioneer in its use of Facebook Live, and Digiday captured some of its biggest learnings that are just as relevant for brands as they are for content publishers.

The Power Behind Prime Day - Amazon is so powerful, it was able to invent its own day—Prime Day. Wired looks at Prime Day and the power of Amazon behind it.

Playlists Don’t Just Happen - Building a better playlist isn’t easy. BuzzFeed went behind the scenes into the science, art and math that goes into curating playlists.

From Involved to Committed Customers - A new study shows a big opportunity in moving customers from “Involved” to the strongest relationship stage, “Committed.” Committed customers stay loyal, buy first, advocate for and defend a brand. Few brands have been able to move customers to this stage, and a big part of that is because “commitment cannot be bought, it must be earned” by acting with purpose, telling a memorable story and listening openly, while responding selectively.

The Case for Slacktivism - The Ice Bucket Challenge caught on in a big way, and slacktivism has come under scrutiny. This piece, however, looks at the positive side of slacktivism and its ability to turn people who would have done nothing to doing just a bit of something.