Things I’ve Learned from Lately #114

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

Facebook’s Audience Network Powerhouse - Facebook became a mobile powerhouse from nothing very quickly, and it shows no signs of slowing down. Its Audience Network is one key part of that. This piece from Business Insider looks at the story behind Facebook’s Audience Network and offers clues on where it’s set to go.

The Digital Business Divide - Not all companies are created (digitally-speaking) equal. This global survey looks at what leads to digital success within organization and even has 10 attributes for a digital growth engine. Success starts at the top. It’s a long read but a very worthwhile one.

Going after the Crowdculture - This piece in Harvard Business Review looks at marketers’ opportunity to disrupt a mass media marketing push and use social media to identify, appeal to and target sub-cultures.