Things I’ve Learned from Lately #129
“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
The Dark Side of Search Suggestions - Google is constantly trying to provide users the best results possible, while making searching as easy possible. This has a very dark side as people with malicious intent are gaming the system.
When Fake News Becomes Too Real - Fake news, rumor, speculation. All of these terms have been a topic of conversation over the past few months, and one false story that had very real consequences was that of Pizzagate. This piece looks at how it came to be, how it spread and how serious the consequences of fake stories can be.
A Year in Memes - This is an amazing breakdown of what the Internet was talking about every day of 2016. Warning: It’s a time suck.
A Business’ Mission for the Impossible - Wired looks at Nike’s mission to do the impossible: Be the shoe that propels someone to a 2-hour marathon. If that isn’t an inspiring business imperative, I don’t know what is.
Marketing a Fraud - I love this business more than words can say, but every once in awhile I read something that makes my stomach turn in regards to marketing being used for ill. This piece talks about “wellness” and the business bonanza that’s sprung up around it. I try to practice wellness myself, but marketing’s being used to sell goods that do anything but promote wellness.