Things I’ve Learned from Lately #127

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

You’ve Got Mail for a Long, Long Time - Email. It’s here. It’s been here, and it always will be here. Time spent with email is up 17% over last year among white-collar Americans, and it’s being embraced more than ever by Millennials. Don’t discount email. It’s here, and it’s here to stay.

E-Sports Aren’t So Niche - Football viewership is down, but one thing that is not is e-sports. This article looks at the latest growth numbers from e-sports viewing. 

Appaddiction - Why do you keep on opening that app again and again? It’s psychology, and this piece looks at the people behind making apps so addictive.