“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Unbundling the Sports Bubble – Patrick Hruby writes about the bubble that is cable sports. Hruby submits that the money, deal making and power of cable sports has created a bubble bound to pop soon. Conferences and teams have created a lucrative business just by being on TV from revenue generated by TV subscribers, whether they watch or not. The Internet could change all of this.
Key Takeaway: Cord cutting and de-bundling have not become mainstream, but changing media consumption habits are bound to upend the industry. It’s a matter of time.
When Men Became Gods - Tom Streithorst writes about how far ahead we are from our ancestors, but it still isn’t enough. Technology has bought convenience and prosperity, but this has come at the cost of many jobs and with more pressure than ever to sell what we make.
Key Takeaway: Straithorst breaks down the history of U.S. economics and why we are where we are today. Technology has played a critical role.
Flipboard the Frienemy - Matthew Ingram writes about Flipboard’s new web version, which makes the question of whether or not the platform is good or bad for publishers more interesting.
KeyTakeaway: Publishers have a lot of questions to answer around Flipboard. While it does give them access to new audiences, it does take away site traffic. It also redefines the definition of a publisher. With users and brands creating custom magazines, the number of potential publishers has increased exponentially.