“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: Before Now There was TiVo, People are Horrible at Grading Themselves and Wired Breaks Down the Case Against Assange.
Read More2019 needs to be a big year for Snap, Inc. The company was once on the tip of every marketer’s tongue as the next big thing, but it’s had trouble since its IPO in shaking its user growth struggles. While Snap hasn’t been losing users on its core Snapchat platform, it hasn’t been able to grow users either. Its Q4 2018 earnings showed flat growth overall, which has led to the widespread notion that Snapchat isn’t the place to reach an audience. Instead, marketers are shifting their focus, time and efforts to other, larger players like Facebook and Google.
Last week, Snap worked to retake the narrative and establish a vision for its future at its first-ever Partner Summit, an event for developers, advertisers and content creators to see just what Snap has in store. Overall, Snap’s approach could be bucketed into two key areas: remove the necessity of users for scale and maintain camera leadership.
Read MoreEpisode 358 of the Brave Ad World Podcast is here!
This week’s headlines: Zuckerberg States His Regulation Focus Areas, Zuckerberg Floats Idea of High-Quality News Section for Facebook and Snap Makes Big Announcements at Partner Summit.
The week’s news quick hits: Hulu Limits Ad Breaks to 90 Seconds, Facebook Adds “Why am I seeing this post?” Tool to News Feeds, Twitter Supports .SRT Uploads with Videos, Instagram Tests Playback Feature for Videos, Instagram Lays Groundwork for IGTV Sponsorships, Google+ Shuts Down, Twitter Makes Appealing Flagged Tweets Easier, Snapchat May Add Location Update Feature to Snap Maps, Facebook Backtracks on Email Password Requests for Verification, Facebook User Information Discovered on Publicly Available Servers and Dorsey Supports Tech Regulation.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Zuckerberg States His Regulation Focus Areas, Zuckerberg Floats Idea of High-Quality News Section for Facebook and Snap Makes Big Announcements at Partner Summit.
The week’s news quick hits: Hulu Limits Ad Breaks to 90 Seconds, Facebook Adds “Why am I seeing this post?” Tool to News Feeds, Twitter Supports .SRT Uploads with Videos, Instagram Tests Playback Feature for Videos, Instagram Lays Groundwork for IGTV Sponsorships, Google+ Shuts Down, Twitter Makes Appealing Flagged Tweets Easier, Snapchat May Add Location Update Feature to Snap Maps, Facebook Backtracks on Email Password Requests for Verification, Facebook User Information Discovered on Publicly Available Servers and Dorsey Supports Tech Regulation.
Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: Extremism Isn’t a Moderation Challenge, Helicopter Influencing, How a Children’s Character Became a Fashion Icon and The Black Market of Trader Joe’s.
Read MorePeople don’t talk about brands like they used to. A new report from Engagement Labs shows that conversations, among young consumers especially, dropped from 115.2 conversations per week in 2013 to 94.6 in 2018.
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