Things I’ve Learned from Lately #162

February 02, 2019 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: The 5G Primer, The Power of the Chinese Supply Chain Shown in a Screw and The Tech Wars.

Turning Trust Into a Differentiator

January 31, 2019 by Taylor Wiegert in Best Practices, Employees, Consumer Behavior, Consumer Experience

2019 is already off to rough start when it comes to trust. Users found out a bug in FaceTime could let others eavesdrop on their conversations and even allow third parties to activate their cameras without permission. Facebook and Google faced record fines for privacy violations. Mark Zuckerberg took to the Wall Street Journal to pen an op-ed defending his company’s privacy practices.

It’s no wonder that 1 in 5 people believe “the system” is working for them, and 73% worry misinformation is being used as a weapon, according to Edelman’s latest Trust Barometer. People have naturally grown more skeptical of the world around them, and organizations that have asked for their information have abused it.

Can Snap Have a Turnaround Year?

January 29, 2019 by Taylor Wiegert in Snapchat

2018 was one PR black mark for Facebook after another, but at the end of the day, Facebook always delivered financially. Snap was a different story. Ever since going public, Snap has yet to have its Wall Street turnaround moment—a moment that Twitter has only just started to have.

The challenge Snap has that Twitter didn’t have to deal with, directly at least, as much is Facebook. Snap is in Facebook’s crosshairs as it looks to duplicate every feature that makes Snapchat unique from filters to Stories. There is no stone left unturned in Facebook’s efforts to borrow and steal from Snapchat’s playbook. Maybe Snap should be flattered. Through it all, the one thing Snapchat’s done well is it’s played its own game. While Facebook copies them, they innovate and differentiate their platform from everyone else’s.

Still, if Snap wants to make 2019 a very different year from a performance perspective, it needs to focus on three things: 1.) quickly expanding its user base, 2.) deciding who it wants its audience to be and 3.) appealing to advertiser’s hearts as much as their heads.

Brave Ad World Podcast - Episode 348

January 28, 2019 by Taylor Wiegert in Podcast

Episode 348 of the Brave Ad World Podcast is here, and there’s oh so much to talk about!

This week’s headlines: NBC Announces New Streaming Service, Facebook Working on Meme App for Teens, Facebook Launches Community Actions and Facebook Launching Cross-Messaging Across Platforms.

The week’s news quick hits: Facebook Tests Feature to Share Events as Stories, Snap CFO Departing Company, Alex Jones Gets a Roku Channel That Gets Taken Away, Facebook Users Unaware their Interests are Collected, YouTube Limits Challenge Videos, FTC May Levy Record Fine on Facebook, Google Receives GDPR Fine, Netflix Lets Users Share to Instagram Stories, WhatsApp Limits Message Forwarding, Twitter Updates Website, Viacom Acquires Pluto TV, YouTube TV Goes National, Twitter Tests “Original Tweeter” Tag, Amazon Launches Autonomous Delivery Bot and Facebook Shutting Down Moments.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.