What Facebook's Breaks Up with Third-Party Data Means
Facebook’s changing things up in the wake of the Cambridge Analytica controversy. The social network is under more pressure than ever to take a stand on user data and privacy, and that means its making waves—waves that are going to affect how advertisers approach the Facebook platform.
There have been a lot of changes to Facebook over the past couple of weeks, but arguably the biggest change so far for advertisers at least is the removal of “Partner Categories.” The tool allows advertisers to tap into third-party data from partners like Acxiom and Experian to target users based on factors including buying behaviors, household demographics and so on. Needless to say, it's a pretty powerful and incredibly useful tool that advertisers can use to augment their own data short comings.
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