The End of a Facebook-First Era

There was a time when a brand really wasn’t considered to be doing social media marketing unless Facebook was part of the mix (or at least that seemed to be the general consensus). Facebook’s an obvious choice. It’s the default. It’s the gateway drug to social media marketing. There usually isn’t a question as to whether or not a brand should or will have a Facebook presence. Instead, that’s where a brand starts to establish a social foothold and then expand from there.

That’s the way it has been and for good (mostly) reason. It’s where people are, and it’s where brands can create a presence fairly easily. Facebook isn’t getting weaker, but other platforms are getting stronger, giving reason for marketers to look beyond the default, the status quo, the Facebook.