What's Your Brand Voice? Literally.
Typing and tapping have had their time in the sun. The era of voice interactions with our devices is upon us. 50% of searches will be made by voice within the next three years, and Amazon has revealed that its Echo Dot is its best selling item from its product catalogue. From a product perspective, it’s almost crowded with how many options consumers have for devices they can speak with from the Echo to Apple’s HomePod to Google Home. These devices are winding their ways into consumers homes, and people are turning to them more and more for information.
This means one thing. The brands that have a presence on these devices will be found, discovered, shared and purchased. The brands that aren’t might as well be invisible.
Read More