What Facebook Can Teach Brands About Disruption

The Internet has brought about an age of disruption. That’s no secret. From Tesla to Uber to Airbnb to one start-up after another, disruption is all around us, but there is perhaps no greater disruptor that is also a target from fellow disruptors than Facebook. It’s upended the Internet as we know it (with fellow co-conspirators like, most notably, Google), while at the same time being threatened on all sides by the competition (like… Google).