The hype around AR (augmented reality) and VR (virtual reality) hit a fever pitch in 2017, and 2018 looks like the year it might finally start to deliver.
First came sight. Then there was sound. Emotion followed that. Now, we’re in the early stages of the era of immersion. The media landscape has evolved and shifted, and with every shift has come new opportunities for marketers to speak to consumers and even make them feel something on a more visceral level.
Now, we sit on the cusp of the next evolution with AR, VR and 360 photos just starting to gain traction and creating a new opportunity for brands to adapt their approaches to visuals in a way that lets them stand out in digital and social experiences.
The Internet has brought about an age of disruption. That’s no secret. From Tesla to Uber to Airbnb to one start-up after another, disruption is all around us, but there is perhaps no greater disruptor that is also a target from fellow disruptors than Facebook. It’s upended the Internet as we know it (with fellow co-conspirators like, most notably, Google), while at the same time being threatened on all sides by the competition (like… Google).
(Good… no great) virtual reality is finally here and on the cusp of becoming mainstream. Facebook-owned Oculus Rift, Playstation VR, Hololens, MagicLeap and other consumer products are very close to making virtual reality a reality for the masses. It’s easy to view all of this as hype, but I’m bullish on the technology and see it becoming a mainstay in homes across the country, opening up new and very exciting opportunities for marketers.